Home / Marketing / Google Ads

Google Ads that brings customers, not just clicks

The problem is not spending on Google. It is spending well: the right keywords, tracking that works, landing pages that convert. We are a team of developers doing advertising — and the difference is all in the tracking.

Request the free audit

Have your campaigns reviewed

Free written auditFlat fee, not a share of spendThe account stays yours

What we run

The campaigns
we set up.

Structured by intent, not by what is easy to report on.

Search campaigns

We reach people searching for exactly what you sell. Structure by intent, carefully curated negative keywords, ads written for your actual customer.

Shopping and Performance Max

For online stores: an optimised product feed, segmented by margin rather than revenue alone. We work directly on WooCommerce.

Local campaigns

For businesses selling in a territory: location extensions, connection to the Google Business Profile.

Remarketing

We bring back people who visited without converting, with different messages for different stages.

The difference

Most campaigns fail
outside Google Ads.

Broken tracking, conversions counted twice or never, slow landing pages. We build the tracking rather than asking the webmaster for it.

Have the tracking checked

Conversions actually measured

Google Tag Manager, offline conversions imported from the CRM, consent mode configured for GDPR.

Landing pages that convert

We build them: fast, measurable, consistent with the ad. We do not send paid traffic to a generic home page.

Connected to your system

We link leads to real sales, so we optimise on revenue rather than clicks.

Transparent budget

You pay the advertising budget directly to Google; our fee is separate and stated.

The method

How we work.

Four stages, and the initial audit is yours even if we never work together.

Initial audit

A review of the existing account, or of the market if you are starting from scratch: waste, opportunities, a realistic estimate of cost and results. In writing.

Setup and tracking

Campaign structure, conversion tracking verified end to end, dedicated landing pages where they are needed.

Running and optimising

Weekly work on bids, keywords and ads. Budget under control, no surprises at month end.

A monthly report you understand

What you spent, how many leads or sales, what each customer cost. Thirty minutes of call included, no filler slides.

Proof

Software people
use every day.

All projects

Project

MyManager

An IoT platform for managing the energy profiles of public bodies and companies.

Project

BMup

BMup is the platform where you manage everything in one place.

Project

Agentscout

Agentscout is a software platform for managing sales networks. We built it on Laravel and Vue.js.

FAQ

Before you ask.

It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate specific to your market, with the real search volumes.

Spending on Google without knowing what pays?

Send us read access to the account: we will tell you what works, what is wasted and what is missing. Free, no strings.

Request the audit

or book a call

The audit is written, not verbal.

You get a document with the waste, the opportunities and the three fixes with the fastest return. It stays yours even if we do not continue.

Pick a slot

30 minuti·Video call·Gratuita

ISO9001

ISO 9001:2015 certified

Written requirements, tracked changes, a defined path for every issue.

Benefit Corporation

Goals written into the bylaws, an impact report every year.

MePA

Listed on MePA

The Italian public sector e-procurement marketplace.

Google Ads that brings customers, not just clicks

The campaignswe set up.

Most campaigns failoutside Google Ads.

How we work.

Software peopleuse every day.

MyManager

BMup

Agentscout

Before you ask.

Spending on Google without knowing what pays?

The audit is written, not verbal.

The campaigns
we set up.

Most campaigns fail
outside Google Ads.

Software people
use every day.