A software house that is a Benefit Corporation, with a marketing agency inside it
What we are.
A software house with a marketing division. One brand, two crafts that meet in most projects: the company building your systems is the same one setting up the campaign tracking, and it does not need anyone's permission to do it.
Registered office in Prato, working office at Impact Hub Florence. A Benefit Corporation, ISO 9001 certified, listed on MePA, the Italian public sector marketplace.
The seniority question,
answered straight.
Plenty of companies in this field write "fifteen years of experience". In our case that would be incorrect, and anyone can check it in thirty seconds by pulling the company register.
Press Start was incorporated in 2023. The founder has been building software for around fifteen years: first as a freelancer, then as a subcontractor for other agencies — writing software that reached clients with somebody else's name on it.
Incorporating was the step from a person to a structure, not the start of the craft.
We write it down for two reasons. First, if you are choosing a supplier for something important you will check the register, and it is better that you find there what you already read here. Second, a young company has real advantages worth claiming rather than hiding.
What we sell.
And what we stopped selling.
Benefit Corporation:
what it changes in practice.
In Italy a Società Benefit is not a label and not an environmental certification. It is a legal form: the common-benefit goals are written into the bylaws, and every year the company has to publish an impact report stating what it did against them.
The difference from a values statement on a website is that here there is a document with a deadline and a responsibility sitting with the directors.
ISO 9001: which processes
are documented.
How we work
with clients.
Florence, working office.
Via Panciatichi 10/14
50141 Firenze (FI)
Proof
Software people
use every day.
FAQ
Before you ask.
Yes. Meeting in person is an advantage for clients nearby, not a requirement for anyone else.
If you need twenty developers in parallel on a complex product, we are not the right choice. If you need someone to understand your process and build the software that holds it up, talking directly to the people writing it is an advantage, not a fallback.
The code, the documentation and the access are already yours during the project, not only at the end. There is no moment where the work done is hostage to the contract. We take that precaution because recovering projects abandoned by others is literally one of our services: we know what that damage looks like.
They are two divisions with different people. We keep them together because in real projects they meet constantly — campaign tracking is code, landing pages are code, connecting leads to sales is code. Splitting them means handing you the coordination.
Yes. Ask us for whatever you need to decide: the certificate, references, how we handled a project similar to yours. We answer with documents, not a brochure.
Evaluating us as a supplier?
Thirty minutes, no salespeople.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
