We build custom software. And we take it to market.
Press Start puts two teams under one roof: the people who build the product and the people who sell it. One supplier, from the code to the first campaign. Offices in Prato and Florence, clients across Italy and beyond.
Answer within 48hFree feasibility studyISO 9001 certified
What we do
Two divisions,
one supplier.
A product and its growth should not travel separately. When the campaign hits a problem in the software, the same company fixes it.
Custom software development
Internal systems, web apps and integrations written around the process you actually run. You own the code, the quote is fixed.
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Artificial intelligence
Agents and process automation wired into your real systems: quotes, incoming orders, first-line support. Not demos.
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Software Rescue
The system runs but whoever wrote it is gone. Analysis, securing, porting onto maintainable technology.
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AI-generated software
Built with Cursor or Lovable, now with real customers and changes that break things. From here you need someone who can read the code.
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Why one supplier
The handover
that never happens.
Most of what goes wrong in a digital project goes wrong in the gap between two suppliers.
How it usually goes
The agency blames the website
Whoever built the website blames the campaigns. You pay both while you wait.
Tracking half-installed
Conversions counted twice, so the report looks good and the sales do not.
The lead goes nowhere
It arrives and stops there, because nothing carries it into the CRM.
How it goes here
We write the software ourselves
When something needs changing in the code, we change it. No ticket to another vendor, no waiting on their calendar.
You own everything
Source code, repository, advertising accounts and CRM data stay in your name. Changing supplier does not mean starting again.
Proof
Software people
use every day.
Who we are
A young company,
a founder with fifteen years behind him.
Press Start was incorporated in 2023. The founder has been building software for around fifteen years, first as a freelancer and then as a subcontractor for other agencies. We say it plainly because it is the kind of thing a buyer checks — better that you find here what you would find in the company register.
A Benefit Corporation
Impact goals written into the bylaws and reported on every year — a legal form, not a statement on a website.
ISO 9001 certified
Written requirements, tracked changes, a defined path for every issue raised.
You talk to the people who build it
No commercial layer collecting and translating. Answers are technical and direct.
Prato and Florence
Registered office in Prato, working office inside Impact Hub Florence. Remote everywhere else.
Tell us what is not working.
Thirty minutes, no commitment. We will tell you whether you need custom software, whether connecting what you already have is enough, or whether you need nothing at all.
No sales filter.
Whoever answers the call is the person who would work on the project.
ISO9001
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
SB
Benefit Corporation
Goals written into the bylaws, an impact report every year.
MePA
Listed on MePA
The Italian public sector e-procurement marketplace.
