{"id":9136,"date":"2026-07-20T07:09:21","date_gmt":"2026-07-20T07:09:21","guid":{"rendered":"https:\/\/staging.press-start.tech\/company\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"company","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/company\/","title":{"rendered":"Company"},"content":{"rendered":"
<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/path><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/rect><\/rect><\/rect><\/g><\/symbol>\n<\/path><\/rect><\/rect><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/circle><\/g><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/circle><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/symbol>\n<\/use><\/use><\/use><\/use><\/use><\/symbol>\n<\/circle><\/circle><\/circle><\/g><\/symbol>\n<\/path><\/path><\/path><\/circle><\/g><\/symbol>\n<\/path><\/g><\/symbol><\/defs><\/svg><\/div>
\nHome<\/a> \/ <\/span>Company<\/span>\n<\/div>

\nA software house that is a Benefit Corporation, with a marketing agency inside it<\/span>\n<\/h1>
\nPress Start was incorporated in 2023, founded by someone who has been building software for around fifteen years. Young company, not young expertise. This page exists so you can check who you are about to work with.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Talk to us<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nor look at the projects<\/a>\n<\/div><\/div>
\n<\/use><\/svg>Incorporated in 2023<\/span><\/use><\/svg>Benefit Corporation, ISO 9001<\/span><\/use><\/svg>Prato and Florence<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nIn one line\n<\/div>

\nWhat we are.\n<\/h2><\/div><\/div>
\n

A software house with a marketing division. One brand, two crafts that meet in most projects: the company building your systems is the same one setting up the campaign tracking, and it does not need anyone's permission to do it.<\/p>

Registered office in Prato<\/b>, working office at Impact Hub Florence<\/b>. A Benefit Corporation<\/b>, ISO 9001<\/b> certified, listed on MePA<\/b>, the Italian public sector marketplace.<\/p>\n<\/div><\/div>

\nThe narrative\n<\/div>

\nThe seniority question,
answered straight.\n<\/h2><\/div><\/div>
\n

Plenty of companies in this field write \"fifteen years of experience\". In our case that would be incorrect, and anyone can check it in thirty seconds by pulling the company register.<\/p>

Press Start was incorporated in 2023.<\/b> The founder has been building software for around fifteen years: first as a freelancer, then as a subcontractor for other agencies \u2014 writing software that reached clients with somebody else's name on it.<\/p>

Incorporating was the step from a person to a structure, not the start of the craft.<\/p>

We write it down for two reasons. First, if you are choosing a supplier for something important you will check the register, and it is better that you find there what you already read here. Second, a young company has real advantages worth claiming rather than hiding.<\/p>\n<\/div><\/div>

\nThe perimeter\n<\/div>

\nWhat we sell.
And what we stopped selling.\n<\/h2><\/div>
\nFor a while we did too many things, as happens to anyone coming from freelance work who says yes to everything. We cut it back. If you ask for something outside this list, the answer is that we do not do it: we will not subcontract it and we will not learn it at your expense.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCustom software development\n<\/div>
\nInternal systems, web apps, integrations between systems.\n<\/div>
\nSee the service <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nArtificial intelligence\n<\/div>
\nAgents and process automation, wired into the systems you already run.\n<\/div>
\nSee the service <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nDigital marketing\n<\/div>
\nGoogle Ads, Meta Ads, B2B lead generation, email and social.\n<\/div>
\nSee the division <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nTwo specialisations\n<\/div>
\nRecovering orphaned software, and maintaining software generated with AI: the same situation in two different eras.\n<\/div>
\nSee the solutions <\/use><\/svg>\n<\/div><\/a><\/div><\/div>
\nFirst proof\n<\/div>

\nBenefit Corporation:
what it changes in practice.\n<\/h2><\/div><\/div>
\n

In Italy a Societ\u00e0 Benefit is not a label and not an environmental certification. It is a legal form<\/b>: the common-benefit goals are written into the bylaws, and every year the company has to publish an impact report stating what it did against them.<\/p>

The difference from a values statement on a website is that here there is a document with a deadline and a responsibility sitting with the directors.<\/p>\n<\/div><\/div>

\nSecond proof\n<\/div>

\nISO 9001: which processes
are documented.\n<\/h2><\/div>
\nSaid like that it means nothing. Here is what it involves in practice when you work with us. The certifying body verifies all of it periodically, and we can supply the certificate for tenders or supplier qualification.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nRequirements are collected and written down\n<\/div>
\nBefore development, and you sign the document off.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nMid-project changes are tracked\n<\/div>
\nWho asked for what, when, and the effect on time and cost. It is the reason there are no arguments at delivery.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nIssues have a defined path\n<\/div>
\nWhere they are raised, who takes them on, what happens if they stall.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nNon-conformities are recorded and analysed\n<\/div>
\nMeaning: when something goes wrong there is a procedure rather than an excuse.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nSuppliers and tools are assessed\n<\/div>
\nNot picked on instinct.\n<\/div><\/div><\/div><\/div><\/div>
\nThe terms\n<\/div>

\nHow we work
with clients.\n<\/h2>
\nFour commitments that hold on every project, and that you can use as a yardstick with the other suppliers you are weighing up.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Ask us for what you need<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nYou own the code\n<\/div>
\nSource, repository, credentials and documentation are handed over. Not licensed.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nNo hostage retainer\n<\/div>
\nIf you stop paying for support, the software keeps running. Support is a service you choose, not a switch.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nFixed-scope quote\n<\/div>
\nPrice and scope written before we start. Additions are quoted separately.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nYou talk to the people who build it\n<\/div>
\nNo commercial layer collecting and translating. For better and worse: the answers are technical and direct.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\nWhere we are\n<\/div>

\nFlorence, working office.\n<\/h2><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nc\/o Impact Hub
Via Panciatichi 10\/14
50141 Firenze (FI)\n<\/div>
\nInside Impact Hub, an ecosystem of impact-driven businesses. Everything else we run remotely.\n<\/div>
\n+39 333 53 97 102<\/a> \u00b7 hello@press-start.tech<\/a>\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Book a meeting<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div><\/div><\/div>
\n