{"id":9133,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/email-social\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"email-social","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/services\/digital-marketing\/email-social\/","title":{"rendered":"Email and social"},"content":{"rendered":"
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\nHome<\/a> \/ <\/span>Marketing<\/a> \/ <\/span>Email and social<\/span>\n<\/div>

\nEmail and social: working the contacts you already have<\/span>\n<\/h1>
\nYour contact list and your social channels are the only two parts of your marketing you are not paying for by the click. We make them earn: newsletters with something to say, automated flows wired into your systems, and a social presence that holds up to a B2B buyer.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Request an editorial plan<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nLet's see what can be revived<\/a>\n<\/div><\/div>
\n<\/use><\/svg>Connected to your systems<\/span><\/use><\/svg>Measured on revenue<\/span><\/use><\/svg>Consent handled properly<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nThe hook\n<\/div>

\nThe asset almost every company has
and nobody uses.\n<\/h2><\/div><\/div>
\n

You have a database of customers and old contacts. Your systems know who bought what, when, and who has not ordered in eight months. You have a Facebook page opened in 2015 and a company LinkedIn profile with a photo of the office.<\/p>

That material is worth more than a fresh advertising budget, because these are people who already know you. It sits still for two very practical reasons: nobody has time to write to them<\/b>, and nobody knows what to write<\/b>.<\/p>

We solve the first by doing it, and the second by drawing on the data the company already produces.<\/p>\n<\/div><\/div>

\nEmail marketing\n<\/div>

\nFlows you set up once
and that work for years.\n<\/h2><\/div>
\nEmails that go out on their own when something happens. The right moment is known by your back office, not by an editorial calendar.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nWelcome\n<\/div>
\nWhoever leaves their details gets something concrete straight away, not a \"thanks for subscribing\".\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCart recovery\n<\/div>
\nFor online stores, the sequence with the highest return relative to the work it takes.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nPost-sale\n<\/div>
\nInstructions, deadlines, servicing, renewals. Fewer support calls and more reasons to buy again.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nReactivation\n<\/div>
\nCustomers who have not ordered for a given number of months get a message written for them.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nSales follow-up\n<\/div>
\nSomeone who asked for a quote and went quiet gets picked up automatically, without the salesperson having to remember.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe part agencies don't do\n<\/div>
\nWe connect the email platform to your back office, CRM or online store<\/b> through its API: the reactivation email goes out because the last-order date comes from your system, not because someone exported a CSV. From there we measure the right thing: not opens and clicks, but revenue from the contacts reached.\n<\/div><\/div><\/div><\/div><\/div>
\nSocial\n<\/div>

\nA professional presence,
not entertainment.\n<\/h2><\/div>
\nFor a B2B company social exists so that whoever is evaluating you finds a living company rather than a profile frozen two years ago.\n<\/div><\/div>
\nWhat we actually do\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nA quarterly editorial plan\n<\/div>
\nBuilt on what the company really does: work in progress, deliveries, machines, people. The best material is already on site \u2014 we tell you what to photograph and film.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nPublishing and presence\n<\/div>
\nLinkedIn, Facebook and Instagram, choosing the channels where your audience actually is instead of opening all of them.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nReplying to messages and comments\n<\/div>
\nWithin agreed times. An ignored Instagram message is a lost lead exactly like a missed phone call.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nContent that gets reused\n<\/div>
\nThe same material becomes a post, a newsletter item and, where useful, creative for Meta campaigns<\/a>. Produced once, used three times.\n<\/div><\/div><\/div><\/div>
\nWhat we don't promise\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nVirality and follower counts\n<\/div>
\nFollower growth for a B2B company is slow and is not the number that matters.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nContent that \"smashes it\"\n<\/div>
\nWhat matters is that someone landing on the profile understands in ten seconds what you do and who you work with.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\n\"\"\n<\/div>
\nThe method\n<\/div>

\nHow we start.\n<\/h2>
\nFrom the flow with the fastest return, so results arrive while we build the rest.\n<\/div>
\n01\n<\/div>
\nSurvey\n<\/div>
\nContact list, email platform, social profiles and what data your systems expose. Out of it comes what can be switched on immediately and what needs engineering.\n<\/div><\/div>
\n02\n<\/div>
\nFixing the plumbing\n<\/div>
\nDomain authentication for email (SPF, DKIM, DMARC<\/b>: without them you land in spam whatever you write), the connection to your systems, compliant sign-up forms.\n<\/div><\/div>
\n03\n<\/div>
\nFirst automated flow\n<\/div>
\nWe start with whichever flow has the fastest return in your specific case.\n<\/div><\/div>
\n04\n<\/div>
\nEditorial plan and ongoing work\n<\/div>
\nWith a quarterly review based on what the data says, not on impressions.\n<\/div><\/div><\/div>
\nOld lists get cleaned before anything goes out.<\/b> Sending to dead addresses puts even the emails people are waiting for into spam.\n<\/div><\/div><\/div>
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FAQ<\/p>

Before you ask.<\/h2><\/div><\/div>