{"id":9132,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/lead-generation\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/services\/digital-marketing\/lead-generation\/","title":{"rendered":"B2B lead generation"},"content":{"rendered":"
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\nHome<\/a> \/ <\/span>Marketing<\/a> \/ <\/span>Lead generation<\/span>\n<\/div>

\nB2B lead generation: contacts your sales team can actually call<\/span>\n<\/h1>
\nWe build the whole path \u2014 campaigns, landing page, form, CRM, follow-up \u2014 and wire it into your systems. The goal is not to fill a spreadsheet: it is that whoever picks up the phone knows who they are talking to and why.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Book a 30-minute call<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nLet's set up the flow together<\/a>\n<\/div><\/div>
\n<\/use><\/svg>No bought lists<\/span><\/use><\/svg>Leads tracked through to the sale<\/span><\/use><\/svg>Landing pages and CRM built by us<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nThe hook\n<\/div>

\n\"We tried it, and the leads
were useless.\"\n<\/h2><\/div><\/div>
\nThe form only asked for a name and an email.\n<\/div>
\nNo barrier, no qualifying question: everyone gets through, including people who clicked by mistake. More contacts in the report, fewer conversations.\n<\/div><\/div>
\nThe offer was generic.\n<\/div>
\n\"Request information\" attracts the curious. \"Find out in 30 minutes whether your ERP can talk to your online store\" attracts people with that problem.\n<\/div><\/div>
\nNobody called back in time.\n<\/div>
\nA B2B lead has an attention window measured in hours, not days. If the enquiry lands in a shared inbox someone checks on Monday, the lead is already gone \u2014 and it looks like the campaign failed.\n<\/div><\/div>
\nThere was no follow-up.\n<\/div>
\nIn B2B almost nobody buys on first contact. Someone who is not ready today becomes ready in three months, but only if someone stayed in touch.\n<\/div><\/div>
\nThe wrong thing was measured.\n<\/div>
\nIf the metric is cost per lead, poor leads always win. The right metric is cost per opportunity opened.\n<\/div><\/div>
\nSo what changes with you?\n<\/div>
\nThe first two causes are marketing, the other three are software. That is why this service sits inside a software house: the part that breaks is almost always the technical one.\n<\/div><\/div><\/div><\/div>
\nWhat we build\n<\/div>

\nThe whole path,
piece by piece.\n<\/h2><\/div>
\nNot just the campaign: everything between the click and an opportunity in the pipeline.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nAn offer worth raising a hand for\n<\/div>
\nA free assessment, an audit, a site visit, a configurator, a document answering a specific technical question. It has to be worth the exchange and be something you can actually deliver every time.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe landing page\n<\/div>
\nWe build it: fast, no menu leading elsewhere, one objective. Consistent with the ad the person arrived from \u2014 if the ad talks about warehousing, the page does not talk about the company.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nA form that qualifies\n<\/div>
\nFew questions, but the right ones: sector, size, what software you run today, how urgent it is. The same questions a salesperson would ask in the first two minutes.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe connection to your systems\n<\/div>
\nThe contact lands straight in your CRM or back office<\/b> through an API, not in an export you download by hand. With the source tracked: which campaign, which ad, which page.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nAutomatic qualification\n<\/div>
\nA score based on the answers and on behaviour. Hot leads reach sales immediately; the rest enter a nurture path. Where it makes sense we use an AI agent<\/a> that reads the enquiry and drafts the reply.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nFollow-up\n<\/div>
\nAutomated email sequences built around the type of enquiry, reminders for the salesperson, reactivation of contacts gone quiet. The least glamorous part, and the one that produces the most contracts.\n<\/div><\/div><\/div><\/div><\/div>
\nSources\n<\/div>

\nWhere the contacts
come from.\n<\/h2><\/div>
\nAlways from traffic you choose to generate, always with explicit consent.\n<\/div><\/div>
\nWhat we do\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nGoogle Ads\n<\/div>
\nPeople already searching for a solution to the problem you solve. \u2192 Google Ads<\/a>\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nMeta Ads\n<\/div>
\nPeople who do not know you yet, and retargeting of those who visited without leaving details. \u2192 Meta Ads<\/a>\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe traffic you already have\n<\/div>
\nOften the first job is making the visits you get today convert better, before buying more.\n<\/div><\/div><\/div><\/div>
\nWhat we don't do\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nBought contact lists\n<\/div>
\nNever. Not even if you ask.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nAddresses scraped from LinkedIn or directories\n<\/div>
\nNot a moral position, a risk assessment: the GDPR fine lands on you, not on the agency.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCold email to people who never heard of you\n<\/div>
\nA domain burnt by spam stays yours for years.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\nThe deal\n<\/div>

\nWhat we need
from you.\n<\/h2>
\nThis service only works if someone is there on the other side. If these three things are missing we say so before we start, rather than discovering it in month three.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Let's talk it through<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nSomeone who calls back\n<\/div>
\nWith an agreed response time. If leads sit for two days, the rest is pointless.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nSomewhere for the contacts to land\n<\/div>
\nIf you have a CRM we connect it; if you do not, we will tell you what you actually need \u2014 usually far less than you think.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nFeedback from sales\n<\/div>
\nWhich leads were good and which were not. Without that we optimise blind and end up buying volume.\n<\/div><\/div><\/div><\/div><\/div><\/div>
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FAQ<\/p>

Before you ask.<\/h2><\/div><\/div>