{"id":9131,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/meta-ads\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"meta-ads","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/services\/digital-marketing\/meta-ads\/","title":{"rendered":"Meta Ads"},"content":{"rendered":"
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\nHome<\/a> \/ <\/span>Marketing<\/a> \/ <\/span>Meta Ads<\/span>\n<\/div>

\nMeta Ads: Facebook and Instagram campaigns that create demand<\/span>\n<\/h1>
\nOn Google you find people already looking for you. On Meta you reach people who do not yet know you exist \u2014 and bring them back when they are ready to buy. We set up campaigns, creative and tracking, including the server-side kind.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Request the free review<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nHave your account reviewed<\/a>\n<\/div><\/div>
\n<\/use><\/svg>Free account review<\/span><\/use><\/svg>Your Business Manager stays yours<\/span><\/use><\/svg>Conversions API included<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nThe hook\n<\/div>

\nMeta is not
\"Google but social\".\n<\/h2><\/div>
\nIt is the confusion that wastes more budget than any other.\n<\/div><\/div>
\nGoogle captures demand that already exists\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nThe person is searching\n<\/div>
\nThey type \"warehouse management software\" because they have a problem and are looking for the answer. You make sure they find you. \u2192 Google Ads<\/a>\n<\/div><\/div><\/div><\/div>
\nMeta has to create the demand\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nThe ad interrupts something else\n<\/div>
\nNobody opens Instagram thinking about business software: the ad has to earn attention in the first second and cannot ask for the sale straight away.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCreative matters more than targeting\n<\/div>
\nThe algorithm finds the audience on its own. What it cannot do is make a dull ad interesting.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nDifferent stages need different messages\n<\/div>
\nSomeone who has never heard of you should not be treated like someone with a full basket.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nNot all the results land inside Meta\n<\/div>
\nMany people search your name on Google after seeing the ad: looking only at the Meta dashboard understates what is working.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\nWhat we run\n<\/div>

\nThe campaigns
we actually set up.\n<\/h2><\/div>
\nFew clear campaigns, budget concentrated rather than spread thin.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCold audience campaigns\n<\/div>
\nReaching people who do not know you, with a message that starts from their problem rather than your catalogue. This is what builds the pool everything else works on.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nRetargeting\n<\/div>
\nPeople who visited the site, watched a video, opened the form without sending it. Different behaviour gets different messages.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCustom and lookalike audiences\n<\/div>
\nBuilt from your real data: existing customers, contact lists, your highest spenders. This is where connecting the CRM to the platform changes the results.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nLead campaigns\n<\/div>
\nNative forms or dedicated landing pages, depending on what you sell. Native forms bring more contacts of lower quality: we say so up front and add qualifying questions to filter.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCreative and formats\n<\/div>
\nStills, vertical video, carousels. We test several versions of the same message instead of betting on the one the team likes most.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nInstagram and Facebook together\n<\/div>
\nWith control over where the ad appears: some placements consume budget and never convert, and they get switched off.\n<\/div><\/div><\/div><\/div><\/div>
\nThe technical part\n<\/div>

\nWhat decides
whether campaigns work.\n<\/h2>
\nSince 2021 browser-side tracking loses data: cookie blocking, iOS, refused consent. Meta sees only part of the conversions, optimises on incomplete data, and your campaigns get worse on their own. The answer is technical: send events from the server instead of the browser.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Have the tracking checked<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nServer-side events\n<\/div>
\nFrom your site, your store or your back office, deduplicated against the pixel events.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCompliant consent\n<\/div>
\nConsent mode and cookie banner as GDPR requires. Server-side tracking is not a way around consent, and anyone selling it that way is exposing you.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nOffline conversions\n<\/div>
\nIf the sale closes by phone or on site, we send it back to Meta so the algorithm learns from real customers, not from submitted forms.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nLanding pages built by us\n<\/div>
\nFast, consistent with the ad, measured. We do not send paid traffic to the home page.\n<\/div><\/div><\/div><\/div><\/div><\/div>
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Proof<\/p>

Software people
use every day.<\/h2><\/div>All projects<\/use><\/svg><\/a><\/div>
Project<\/span><\/use><\/svg><\/span><\/div>

MyManager<\/h3>

An IoT platform for managing the energy profiles of public bodies and companies.<\/p><\/a>

Project<\/span><\/use><\/svg><\/span><\/div>

BMup<\/h3>

BMup is the platform where you manage everything in one place.<\/p>\"\"<\/a>

Project<\/span><\/use><\/svg><\/span><\/div>

Agentscout<\/h3>

Agentscout is a software platform for managing sales networks. We built it on Laravel and Vue.js.<\/p><\/a><\/div><\/section><\/div><\/div>

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FAQ<\/p>

Before you ask.<\/h2><\/div><\/div>