{"id":9130,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/google-ads\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/services\/digital-marketing\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<main id='oxy-main'><div class=\"oxy-container-9130-20108 oxy-container ps-pg\"><div class=\"oxy-shortcode-9130-20001 oxy-shortcode\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol 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r=\"1\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-person\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"8\" r=\"3.8\"><\/circle><path d=\"M4.5 20.5a7.5 7.5 0 0 1 15 0\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-phone2\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"7\" y=\"2.8\" width=\"10\" height=\"18.4\" rx=\"2.6\"><\/rect><path d=\"M10.5 18h3\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pin\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 21.5c4.2-4 7-7.6 7-11a7 7 0 1 0-14 0c0 3.4 2.8 7 7 11Z\"><\/path><circle cx=\"12\" cy=\"10.3\" r=\"2.6\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-plug\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M10.2 13.8a4.2 4.2 0 0 0 5.9.4l2.4-2.4a4.2 4.2 0 0 0-5.9-5.9l-1.4 1.4\"><\/path><path d=\"M13.8 10.2a4.2 4.2 0 0 0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><\/div><div class=\"oxy-container-9130-20010 oxy-container psp-hero\"><div class=\"oxy-container-9130-20009 oxy-container psp-hz\"><div class=\"oxy-text-9130-20002 oxy-text psp-crumb\">\n<a href=\"\/en\/\">Home<\/a><span class=\"psp-sep\"> \/ <\/span><a href=\"\/en\/services\/digital-marketing\/\">Marketing<\/a><span class=\"psp-sep\"> \/ <\/span><span class=\"psp-cur\">Google Ads<\/span>\n<\/div><h1 class=\"bde-heading-9130-20003 bde-heading psp-h1\">\nGoogle Ads that brings customers, <span class=\"psp-grad\">not just clicks<\/span>\n<\/h1><div class=\"oxy-text-9130-20004 oxy-text psp-sub\">\nThe problem is not spending on Google. It is spending well: the right keywords, tracking that works, landing pages that convert. We are a team of developers doing advertising \u2014 and the difference is all in the tracking.\n<\/div><div class=\"oxy-container-9130-20007 oxy-container psp-ctas\"><div class=\"bde-button-9130-20005 bde-button psp-btn\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/en\/contact\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Request the free audit<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"oxy-text-9130-20006 oxy-text psp-tlink\">\n<a href=\"#psp-cta\">Have your campaigns reviewed<\/a>\n<\/div><\/div><div class=\"oxy-text-9130-20008 oxy-text psp-trust\">\n<span class=\"psp-titem\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Free written audit<\/span><span class=\"psp-titem\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Flat fee, not a share of spend<\/span><span class=\"psp-titem\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>The account stays yours<\/span>\n<\/div><\/div><\/div><div class=\"oxy-text-9130-20011 oxy-text\">\n<img decoding=\"async\" class=\"psp-wave\" src=\"http:\/\/staging.press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\">\n<\/div><div class=\"oxy-container-9130-20038 oxy-container psp-sec is-tight\"><div class=\"oxy-container-9130-20036 oxy-container psp-shead\"><div class=\"oxy-container-9130-20034 oxy-container\"><div class=\"oxy-text-9130-20032 oxy-text psp-label\">\nWhat we run\n<\/div><h2 class=\"bde-heading-9130-20033 bde-heading psp-h2\">\nThe campaigns<br>we set up.\n<\/h2><\/div><div class=\"oxy-text-9130-20035 oxy-text psp-sub\">\nStructured by intent, not by what is easy to report on.\n<\/div><\/div><div class=\"oxy-container-9130-20037 oxy-container psp-cmpc is-si\"><div class=\"oxy-container-9130-20016 oxy-container psp-row\"><div class=\"oxy-text-9130-20014 oxy-text psp-itile\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-g\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20015 oxy-container\"><div class=\"oxy-text-9130-20012 oxy-text psp-vt\">\nSearch campaigns\n<\/div><div class=\"oxy-text-9130-20013 oxy-text psp-vp\">\nWe reach people searching for exactly what you sell. Structure by intent, carefully curated negative keywords, ads written for your actual customer.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20021 oxy-container psp-row\"><div class=\"oxy-text-9130-20019 oxy-text psp-itile\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cart\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20020 oxy-container\"><div class=\"oxy-text-9130-20017 oxy-text psp-vt\">\nShopping and Performance Max\n<\/div><div class=\"oxy-text-9130-20018 oxy-text psp-vp\">\nFor online stores: an optimised product feed, segmented by margin rather than revenue alone. We work directly on WooCommerce.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20026 oxy-container psp-row\"><div class=\"oxy-text-9130-20024 oxy-text psp-itile\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pin\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20025 oxy-container\"><div class=\"oxy-text-9130-20022 oxy-text psp-vt\">\nLocal campaigns\n<\/div><div class=\"oxy-text-9130-20023 oxy-text psp-vp\">\nFor businesses selling in a territory: location extensions, connection to the Google Business Profile.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20031 oxy-container psp-row\"><div class=\"oxy-text-9130-20029 oxy-text psp-itile\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-life\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20030 oxy-container\"><div class=\"oxy-text-9130-20027 oxy-text psp-vt\">\nRemarketing\n<\/div><div class=\"oxy-text-9130-20028 oxy-text psp-vp\">\nWe bring back people who visited without converting, with different messages for different stages.\n<\/div><\/div><\/div><\/div><\/div><div class=\"oxy-container-9130-20067 oxy-container psp-sec is-tight\"><div class=\"oxy-container-9130-20066 oxy-container psp-gcard\"><div class=\"oxy-container-9130-20064 oxy-container\"><div class=\"oxy-text-9130-20039 oxy-text psp-label\">\nThe difference\n<\/div><h2 class=\"bde-heading-9130-20040 bde-heading psp-h2\">\nMost campaigns fail<br>outside Google Ads.\n<\/h2><div class=\"oxy-text-9130-20041 oxy-text psp-sub\">\nBroken tracking, conversions counted twice or never, slow landing pages. We build the tracking rather than asking the webmaster for it.\n<\/div><div class=\"oxy-container-9130-20043 oxy-container psp-ctas\"><div class=\"bde-button-9130-20042 bde-button psp-btn\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"#psp-cta\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Have the tracking checked<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20065 oxy-container psp-ownl\"><div class=\"oxy-container-9130-20048 oxy-container psp-own\"><div class=\"oxy-text-9130-20046 oxy-text psp-itile is-check\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-chart\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20047 oxy-container\"><div class=\"oxy-text-9130-20044 oxy-text psp-vt\">\nConversions actually measured\n<\/div><div class=\"oxy-text-9130-20045 oxy-text psp-vp\">\nGoogle Tag Manager, offline conversions imported from the CRM, consent mode configured for GDPR.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20053 oxy-container psp-own\"><div class=\"oxy-text-9130-20051 oxy-text psp-itile is-check\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-code\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20052 oxy-container\"><div class=\"oxy-text-9130-20049 oxy-text psp-vt\">\nLanding pages that convert\n<\/div><div class=\"oxy-text-9130-20050 oxy-text psp-vp\">\nWe build them: fast, measurable, consistent with the ad. We do not send paid traffic to a generic home page.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20058 oxy-container psp-own\"><div class=\"oxy-text-9130-20056 oxy-text psp-itile is-check\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-plug\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20057 oxy-container\"><div class=\"oxy-text-9130-20054 oxy-text psp-vt\">\nConnected to your system\n<\/div><div class=\"oxy-text-9130-20055 oxy-text psp-vp\">\nWe link leads to real sales, so we optimise on revenue rather than clicks.\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20063 oxy-container psp-own\"><div class=\"oxy-text-9130-20061 oxy-text psp-itile is-check\">\n<svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>\n<\/div><div class=\"oxy-container-9130-20062 oxy-container\"><div class=\"oxy-text-9130-20059 oxy-text psp-vt\">\nTransparent budget\n<\/div><div class=\"oxy-text-9130-20060 oxy-text psp-vp\">\nYou pay the advertising budget directly to Google; our fee is separate and stated.\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"oxy-container-9130-20090 oxy-container psp-sec is-tight\"><div class=\"oxy-container-9130-20089 oxy-container psp-dark\"><div class=\"oxy-text-9130-20068 oxy-text\">\n<img decoding=\"async\" class=\"psp-dwave\" src=\"http:\/\/staging.press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\">\n<\/div><div class=\"oxy-text-9130-20069 oxy-text psp-label\">\nThe method\n<\/div><h2 class=\"bde-heading-9130-20070 bde-heading psp-h2\">\nHow we work.\n<\/h2><div class=\"oxy-text-9130-20071 oxy-text psp-sub\">\nFour stages, and the initial audit is yours even if we never work together.\n<\/div><div class=\"oxy-container-9130-20088 oxy-container psp-steps\"><div class=\"oxy-container-9130-20075 oxy-container psp-step\"><div class=\"oxy-text-9130-20072 oxy-text psp-stepn\">\n01\n<\/div><div class=\"oxy-text-9130-20073 oxy-text psp-stepT\">\nInitial audit\n<\/div><div class=\"oxy-text-9130-20074 oxy-text psp-stepP\">\nA review of the existing account, or of the market if you are starting from scratch: waste, opportunities, a realistic estimate of cost and results. In writing.\n<\/div><\/div><div class=\"oxy-container-9130-20079 oxy-container psp-step\"><div class=\"oxy-text-9130-20076 oxy-text psp-stepn\">\n02\n<\/div><div class=\"oxy-text-9130-20077 oxy-text psp-stepT\">\nSetup and tracking\n<\/div><div class=\"oxy-text-9130-20078 oxy-text psp-stepP\">\nCampaign structure, conversion tracking verified end to end, dedicated landing pages where they are needed.\n<\/div><\/div><div class=\"oxy-container-9130-20083 oxy-container psp-step\"><div class=\"oxy-text-9130-20080 oxy-text psp-stepn\">\n03\n<\/div><div class=\"oxy-text-9130-20081 oxy-text psp-stepT\">\nRunning and optimising\n<\/div><div class=\"oxy-text-9130-20082 oxy-text psp-stepP\">\nWeekly work on bids, keywords and ads. Budget under control, no surprises at month end.\n<\/div><\/div><div class=\"oxy-container-9130-20087 oxy-container psp-step\"><div class=\"oxy-text-9130-20084 oxy-text psp-stepn\">\n04\n<\/div><div class=\"oxy-text-9130-20085 oxy-text psp-stepT\">\nA monthly report you understand\n<\/div><div class=\"oxy-text-9130-20086 oxy-text psp-stepP\">\nWhat you spent, how many leads or sales, what each customer cost. Thirty minutes of call included, no filler slides.\n<\/div><\/div><\/div><\/div><\/div><div class=\"oxy-shortcode-9130-20091 oxy-shortcode\"><div class=\"ps-pg\" data-psp=\"google-ads\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-arr\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 12h14.5\"><\/path><path d=\"m13.5 6 6 6-6 6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-box\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" 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cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><section class=\"psp-sec\" id=\"psp-progetti\"><div class=\"psp-shead\"><div><p class=\"psp-label\">Proof<\/p><h2 class=\"psp-h2\">Software people<br>use every day.<\/h2><\/div><a class=\"psp-btn is-ol is-sm\" href=\"https:\/\/staging.press-start.tech\/en\/progetti\/\">All projects<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div><div class=\"psp-prj\"><a class=\"psp-cs is-blue\" href=\"https:\/\/staging.press-start.tech\/en\/progetti\/mymanager\/\"><div class=\"psp-cshead\"><span class=\"psp-chip\">Project<\/span><span class=\"psp-csarr\"><svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/span><\/div><h3 class=\"psp-cst\">MyManager<\/h3><p class=\"psp-csp\">An IoT platform for managing the energy profiles of public bodies and companies.<\/p><\/a><a class=\"psp-cs is-vio\" href=\"https:\/\/staging.press-start.tech\/en\/progetti\/bmup\/\"><div class=\"psp-cshead\"><span class=\"psp-chip\">Project<\/span><span class=\"psp-csarr\"><svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/span><\/div><h3 class=\"psp-cst\">BMup<\/h3><p class=\"psp-csp\">BMup is the platform where you manage everything in one place.<\/p><img decoding=\"async\" class=\"psp-shot\" src=\"https:\/\/staging.press-start.tech\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-14-alle-11.37.42-1024x544.jpg\" alt=\"\" loading=\"lazy\"><\/a><a class=\"psp-cs is-mag\" href=\"https:\/\/staging.press-start.tech\/en\/progetti\/agentscout\/\"><div class=\"psp-cshead\"><span class=\"psp-chip\">Project<\/span><span class=\"psp-csarr\"><svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/span><\/div><h3 class=\"psp-cst\">Agentscout<\/h3><p class=\"psp-csp\">Agentscout is a software platform for managing sales networks. 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fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3.5 10.8 15.5 5.5v13L3.5 13.2Z\"><\/path><path d=\"M6.6 14.4v2.7a1.7 1.7 0 0 0 3.4 0v-1.5\"><\/path><path d=\"M18.6 9.3a4.6 4.6 0 0 1 0 5.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pen\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9.8 17.2-6.3 3.3 3.3-6.3L15 6l3 3Z\"><\/path><path d=\"m15 6 1.5-1.5a2.12 2.12 0 0 1 3 3L18 9\"><\/path><circle cx=\"10.6\" cy=\"13.4\" r=\"1\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-person\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"8\" r=\"3.8\"><\/circle><path d=\"M4.5 20.5a7.5 7.5 0 0 1 15 0\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-phone2\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"7\" y=\"2.8\" width=\"10\" height=\"18.4\" rx=\"2.6\"><\/rect><path d=\"M10.5 18h3\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pin\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 21.5c4.2-4 7-7.6 7-11a7 7 0 1 0-14 0c0 3.4 2.8 7 7 11Z\"><\/path><circle cx=\"12\" cy=\"10.3\" r=\"2.6\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-plug\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M10.2 13.8a4.2 4.2 0 0 0 5.9.4l2.4-2.4a4.2 4.2 0 0 0-5.9-5.9l-1.4 1.4\"><\/path><path d=\"M13.8 10.2a4.2 4.2 0 0 0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><section class=\"psp-sec\" id=\"psp-faq\"><div class=\"psp-shead is-flush\"><div><p class=\"psp-label\">FAQ<\/p><h2 class=\"psp-h2\">Before you ask.<\/h2><\/div><\/div><div class=\"psp-faq\" data-psp-faq><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"true\" aria-controls=\"psp-faq-2bfdaa-0\">How much budget do I need to start?<span class=\"psp-pl\" aria-hidden=\"true\">&minus;<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-0\">It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate specific to your market, with the real search volumes.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-1\">How soon do results show?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-1\" hidden>Search campaigns generate traffic from day one. Getting enough data to optimise on takes a few weeks. Be wary of anyone promising guaranteed results in a week.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-2\">How do you charge: a share of spend or a flat fee?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-2\" hidden>A stated flat fee, separate from the advertising budget you pay directly to Google. A percentage of spend creates a conflict of interest: whoever charges that way earns more when you spend more, including in the months when spending more does not help.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-3\">Is the Google Ads account mine or yours?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-3\" hidden>Yours, always. We create it in your name, or work on your existing one, and connect as an agency. If you leave us, you keep everything: account, history, data.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-4\">Do you handle Meta and social too?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-4\" hidden>Yes, as a dedicated service. \u2192 <a href=\"\/en\/services\/digital-marketing\/meta-ads\/\">Meta Ads<\/a>. The two channels usually work together: Google captures demand, Meta creates it.<\/p><\/div><\/div><\/section><\/div><\/div><div class=\"oxy-container-9130-20106 oxy-container psp-sec is-tight\"><div class=\"oxy-container-9130-20105 oxy-container psp-ctg\"><div class=\"oxy-container-9130-20103 oxy-container psp-band\"><div class=\"oxy-text-9130-20093 oxy-text\">\n<img decoding=\"async\" class=\"psp-dwave\" src=\"http:\/\/staging.press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\">\n<\/div><h2 class=\"bde-heading-9130-20094 bde-heading psp-bandT\">\nSpending on Google without knowing what pays?\n<\/h2><div class=\"oxy-text-9130-20095 oxy-text psp-bandP\">\nSend us read access to the account: we will tell you what works, what is wasted and what is missing. Free, no strings.\n<\/div><div class=\"oxy-container-9130-20098 oxy-container psp-ctas\"><div class=\"bde-button-9130-20096 bde-button psp-btn is-gr\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"\/en\/contact\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Request the audit<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"oxy-text-9130-20097 oxy-text psp-tlink\">\n<a href=\"https:\/\/calendly.com\/press-start-sb\/30min\">or book a call<\/a>\n<\/div><\/div><\/div><div class=\"oxy-container-9130-20104 oxy-container psp-calcard\"><h3 class=\"bde-heading-9130-20099 bde-heading psp-calT\">\nThe audit is written, not verbal.\n<\/h3><div class=\"oxy-text-9130-20100 oxy-text psp-calP\">\nYou get a document with the waste, the opportunities and the three fixes with the fastest return. It stays yours even if we do not continue.\n<\/div><div class=\"bde-button-9130-20101 bde-button psp-btn is-wt\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Pick a slot<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"oxy-text-9130-20102 oxy-text psp-calmeta\">\n<span>30 minuti<\/span><span>\u00b7<\/span><span>Video call<\/span><span>\u00b7<\/span><span>Gratuita<\/span>\n<\/div><\/div><\/div><\/div><div class=\"oxy-shortcode-9130-20107 oxy-shortcode\"><div class=\"ps-pg\" data-psp=\"google-ads\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" 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0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><section class=\"psp-cert\"><div class=\"psp-citem\"><span class=\"psp-isob\"><span>ISO<\/span><span>9001<\/span><\/span><div><p class=\"psp-certT\">ISO 9001:2015 certified<\/p><p class=\"psp-certP\">Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>SB<\/span><\/span><div><p class=\"psp-certT\">Benefit Corporation<\/p><p class=\"psp-certP\">Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>Me<\/span><span>PA<\/span><\/span><div><p 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