{"id":9129,"date":"2026-07-16T08:29:40","date_gmt":"2026-07-16T08:29:40","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/services\/digital-marketing\/","title":{"rendered":"Digital marketing"},"content":{"rendered":"
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\nHome<\/a> \/ <\/span>Services<\/a> \/ <\/span>Digital marketing<\/span>\n<\/div>

\nDigital marketing run by people who can also build the software<\/span>\n<\/h1>
\nFour services, one point of contact: advertising on Google and Meta, B2B lead acquisition, email and social. With one practical difference \u2014 the landing pages, the tracking and the connections to your systems are written by us, not requested from another supplier.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Book a 30-minute call<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nLet's see what isn't working<\/a>\n<\/div><\/div>
\n<\/use><\/svg>Flat fee, not a share of spend<\/span><\/use><\/svg>The accounts stay yours<\/span><\/use><\/svg>ISO 9001 certified<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nWhat we run\n<\/div>

\nFour services,
one point of contact.\n<\/h2><\/div>
\nEach has its own page: what it does and who it is for.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nGoogle Ads\n<\/div>
\nReaches people already searching for what you sell. Search, Shopping, Performance Max and remarketing, with conversion tracking verified all the way to your system \u2014 so we optimise on revenue, not clicks.\n<\/div>
\nSee Google Ads <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nMeta Ads\n<\/div>
\nFacebook and Instagram do not intercept demand, they create it. We also set up server-side tracking, which is what keeps campaigns standing after the loss of third-party cookies.\n<\/div>
\nSee Meta Ads <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nB2B lead generation\n<\/div>
\nNot traffic: qualified contacts your sales team can actually call. Landing pages built by us, forms wired into the CRM, automatic qualification, follow-up sequences.\n<\/div>
\nSee lead generation <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nEmail and social\n<\/div>
\nThe part that works on the contacts you already have: newsletters, automated flows (welcome, cart recovery, reactivation) and a professional presence on social.\n<\/div>
\nSee email and social <\/use><\/svg>\n<\/div><\/a><\/div><\/div>
\nThe hook\n<\/div>

\nThe problem no agency
likes to talk about.\n<\/h2><\/div>
\nCampaigns rarely fail inside the advertising platform. They fail around it.\n<\/div><\/div>
\nWhere they actually break\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nThe pixel half-installed\n<\/div>
\nConversions counted twice, so the report looks great and the sales do not.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nA landing page nobody can touch\n<\/div>
\nThe website supplier will change it \"when they get a minute\", meaning in three weeks.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nA form writing to nobody\n<\/div>
\nIt emails an address no one reads any more.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe lead that stalls\n<\/div>
\nIt arrives and stops there, because nothing carries it into the CRM.\n<\/div><\/div><\/div><\/div>
\nWhy that doesn't happen here\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nWe are a software house with a marketing division\n<\/div>
\nWhen the code needs touching, we touch it. No ticket to another supplier, no waiting on their calendar.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nNo ping-pong between vendors\n<\/div>
\nWhen the agency and the developer are two different companies, every problem becomes a rally: the agency blames the site, the site builder blames the campaigns. You pay both while you wait.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\n\"\"\n<\/div>
\nThe method\n<\/div>

\nWhere we start.\n<\/h2>
\nNot from a package. From where you are.\n<\/div>
\n01\n<\/div>
\nAudit of what you have\n<\/div>
\nAd accounts, traffic data, tracking, website. We tell you what works, what is burning budget and what was never measured. In writing.\n<\/div><\/div>
\n02\n<\/div>
\nOne channel, not all of them\n<\/div>
\nIf nobody knows you, Meta before Google. If the demand already exists, Google before Meta. If you have two thousand contacts you never followed up, we start with email.\n<\/div><\/div>
\n03\n<\/div>
\nFixing the plumbing\n<\/div>
\nTracking, compliant cookie consent, landing pages and the CRM connection. A dull phase nobody likes selling: without it, everything else is opinion.\n<\/div><\/div>
\n04\n<\/div>
\nRunning and reporting\n<\/div>
\nOngoing work and a monthly report saying three things: what you spent<\/b>, how many leads or sales<\/b>, what each customer cost you<\/b>.\n<\/div><\/div><\/div><\/div><\/div>
\nThe filter\n<\/div>

\nWho we work with.
And who we don't.\n<\/h2><\/div>
\nOn one point we are blunt: generating leads nobody calls back is the fastest way to waste a budget.\n<\/div><\/div>
\nWorks well with\u2026\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nSmall and mid-sized companies\n<\/div>
\nWith a product or service that is already validated.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nB2B with long sales cycles\n<\/div>
\nFew deals, high value, closing over weeks or months.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nOnline stores connected to a back office\n<\/div>
\nWhere segmenting by margin matters more than by revenue.\n<\/div><\/div><\/div><\/div>
\nDoesn't work with\u2026\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nAnyone wanting guaranteed results in three weeks\n<\/div>
\nThey do not exist, and whoever promises them is selling something else.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nAnyone who just wants \"some visibility\"\n<\/div>
\nWithout knowing what should happen next.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nAnyone with nobody to answer\n<\/div>
\nIf incoming enquiries sit for two days, the rest is pointless.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\nThe terms\n<\/div>

\nHow you pay us.\n<\/h2><\/div><\/div>
\n

A stated fee, separate from the advertising budget you pay directly to the platforms. No percentage of spend<\/b>: whoever charges that way earns more when you spend more, including in the months when spending more does not help.<\/p>

The accounts stay in your name \u2014 Google Ads, Meta Business, the domain, the CRM. With the full history. If one day you change agency, you are not starting from zero.<\/p>\n<\/div><\/div>

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FAQ<\/p>

Before you ask.<\/h2><\/div><\/div>