{"id":9124,"date":"2026-07-08T09:22:55","date_gmt":"2026-07-08T09:22:55","guid":{"rendered":"https:\/\/staging.press-start.tech\/home\/"},"modified":"2026-08-13T12:07:16","modified_gmt":"2026-08-13T12:07:16","slug":"home","status":"publish","type":"page","link":"https:\/\/staging.press-start.tech\/en\/","title":{"rendered":"Press Start \u2014 custom software and marketing"},"content":{"rendered":"
<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/path><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/rect><\/rect><\/rect><\/g><\/symbol>\n<\/path><\/rect><\/rect><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/circle><\/g><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/circle><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/symbol>\n<\/use><\/use><\/use><\/use><\/use><\/symbol>\n<\/circle><\/circle><\/circle><\/g><\/symbol>\n<\/path><\/path><\/path><\/circle><\/g><\/symbol>\n<\/path><\/g><\/symbol><\/defs><\/svg><\/div>

\nWe build custom software. And we take it to market.<\/span>\n<\/h1>
\nPress Start puts two teams under one roof: the people who build the product and the people who sell it. One supplier, from the code to the first campaign. Offices in Prato and Florence, clients across Italy and beyond.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Book a 30-minute call<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nor see the projects<\/a>\n<\/div><\/div>
\n<\/use><\/svg>Answer within 48h<\/span><\/use><\/svg>Free feasibility study<\/span><\/use><\/svg>ISO 9001 certified<\/span>\n<\/div><\/div><\/div>
\n\"\"\n<\/div>
\nWhat we do\n<\/div>

\nTwo divisions,
one supplier.\n<\/h2><\/div>
\nA product and its growth should not travel separately. When the campaign hits a problem in the software, the same company fixes it.\n<\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nCustom software development\n<\/div>
\nInternal systems, web apps and integrations written around the process you actually run. You own the code, the quote is fixed.\n<\/div>
\nSee the service <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nArtificial intelligence\n<\/div>
\nAgents and process automation wired into your real systems: quotes, incoming orders, first-line support. Not demos.\n<\/div>
\nSee the service <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nSoftware Rescue\n<\/div>
\nThe system runs but whoever wrote it is gone. Analysis, securing, porting onto maintainable technology.\n<\/div>
\nSee the solution <\/use><\/svg>\n<\/div><\/a>
\n<\/use><\/svg>\n<\/div>
\nAI-generated software\n<\/div>
\nBuilt with Cursor or Lovable, now with real customers and changes that break things. From here you need someone who can read the code.\n<\/div>
\nSee the solution <\/use><\/svg>\n<\/div><\/a><\/div><\/div>
\nWhy one supplier\n<\/div>

\nThe handover
that never happens.\n<\/h2><\/div>
\nMost of what goes wrong in a digital project goes wrong in the gap between two suppliers.\n<\/div><\/div>
\nHow it usually goes\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nThe agency blames the website\n<\/div>
\nWhoever built the website blames the campaigns. You pay both while you wait.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nTracking half-installed\n<\/div>
\nConversions counted twice, so the report looks good and the sales do not.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nThe lead goes nowhere\n<\/div>
\nIt arrives and stops there, because nothing carries it into the CRM.\n<\/div><\/div><\/div><\/div>
\nHow it goes here\n<\/div>
\n<\/use><\/svg>\n<\/div>
\nWe write the software ourselves\n<\/div>
\nWhen something needs changing in the code, we change it. No ticket to another vendor, no waiting on their calendar.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nYou own everything\n<\/div>
\nSource code, repository, advertising accounts and CRM data stay in your name. Changing supplier does not mean starting again.\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/path><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/rect><\/rect><\/rect><\/g><\/symbol>\n<\/path><\/rect><\/rect><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/circle><\/g><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/circle><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/symbol>\n<\/use><\/use><\/use><\/use><\/use><\/symbol>\n<\/circle><\/circle><\/circle><\/g><\/symbol>\n<\/path><\/path><\/path><\/circle><\/g><\/symbol>\n<\/path><\/g><\/symbol><\/defs><\/svg>

Proof<\/p>

Software people
use every day.<\/h2><\/div>All projects<\/use><\/svg><\/a><\/div>
Project<\/span><\/use><\/svg><\/span><\/div>

MyManager<\/h3>

An IoT platform for managing the energy profiles of public bodies and companies.<\/p><\/a>

Project<\/span><\/use><\/svg><\/span><\/div>

BMup<\/h3>

BMup is the platform where you manage everything in one place.<\/p>\"\"<\/a>

Project<\/span><\/use><\/svg><\/span><\/div>

Agentscout<\/h3>

Agentscout is a software platform for managing sales networks. We built it on Laravel and Vue.js.<\/p><\/a><\/div><\/section><\/div><\/div>

\nWho we are\n<\/div>

\nA young company,
a founder with fifteen years behind him.\n<\/h2>
\nPress Start was incorporated in 2023. The founder has been building software for around fifteen years, first as a freelancer and then as a subcontractor for other agencies. We say it plainly because it is the kind of thing a buyer checks \u2014 better that you find here what you would find in the company register.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n More about the company<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nA Benefit Corporation\n<\/div>
\nImpact goals written into the bylaws and reported on every year \u2014 a legal form, not a statement on a website.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nISO 9001 certified\n<\/div>
\nWritten requirements, tracked changes, a defined path for every issue raised.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nYou talk to the people who build it\n<\/div>
\nNo commercial layer collecting and translating. Answers are technical and direct.\n<\/div><\/div><\/div>
\n<\/use><\/svg>\n<\/div>
\nPrato and Florence\n<\/div>
\nRegistered office in Prato, working office inside Impact Hub Florence. Remote everywhere else.\n<\/div><\/div><\/div><\/div><\/div><\/div>
\n\"\"\n<\/div>

\nTell us what is not working.\n<\/h2>
\nThirty minutes, no commitment. We will tell you whether you need custom software, whether connecting what you already have is enough, or whether you need nothing at all.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Book the call<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\nor get in touch<\/a>\n<\/div><\/div><\/div>

\nNo sales filter.\n<\/h3>
\nWhoever answers the call is the person who would work on the project.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n Pick a slot<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>
\n30 minuti<\/span>\u00b7<\/span>Video call<\/span>\u00b7<\/span>Gratuita<\/span>\n<\/div><\/div><\/div><\/div>
<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/path><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/rect><\/rect><\/rect><\/g><\/symbol>\n<\/path><\/rect><\/rect><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/circle><\/g><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/circle><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/symbol>\n<\/use><\/use><\/use><\/use><\/use><\/symbol>\n<\/circle><\/circle><\/circle><\/g><\/symbol>\n<\/path><\/path><\/path><\/circle><\/g><\/symbol>\n<\/path><\/g><\/symbol><\/defs><\/svg>
ISO<\/span>9001<\/span><\/span>

ISO 9001:2015 certified<\/p>

Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><\/i>

SB<\/span><\/span>

Benefit Corporation<\/p>

Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><\/i>

Me<\/span>PA<\/span><\/span>

Listed on MePA<\/p>

The Italian public sector e-procurement marketplace.<\/p><\/div><\/div><\/section><\/div><\/div><\/div><\/main>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-9124","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCustom software development in Italy - Press Start SB<\/title>\n<meta name=\"description\" content=\"A software house and marketing agency in Tuscany. Custom systems, AI agents and campaigns, built by one supplier. 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